The North Face Black Series Tuxedo was made by the brand especially for rock climber Alex Honnold to wear to the Oscars in a bid to offer the athlete a more fitting outfit for his lifestyle. The tuxedo consists of a slim fit cotton poplin shirt with a distinct stretch for added comfort, a 100% wool one-button suit and the finishing touches of a pocket square and bow tie finished with the brand's signature logo. The design of the tuxedo identifies the brands commitment to premium garments, even those that deviate from its typical silhouettes to raise awareness in an unlikely manner.
The North Face Black Series Tuxedo was created and sponsored exclusively by the brand just for Honnold, so in-store availability isn't meant to be.
Image Credit: The North Face & Nate Hoffman
What's Driving This Trend
- Athletic Formalwear
- Opportunity to create a line of high-end formalwear that combines functional fabrics and athletic-inspired designs.
- Customized Sponsorship
- Opportunity to offer customized apparel sponsorships for athletes and celebrities to wear at special events.
- Fashionable Functionality
- Opportunity to explore new ways of blending fashion and functionality to create unique clothing for niche industries.
Who This Affects Most
- Athletic Apparel
- Opportunity to create specialized athletic apparel for formal occasions.
- Sponsorship and Endorsement
- Opportunity to explore customized sponsorship opportunities in the fashion industry.
- Luxury Fashion
- Opportunity to bring innovative designs to luxury fashion, blending function and fashion to create unique and daring clothing.
