To celebrate the release of 'The Mummy' this coming June, Funko Pop is releasing a collectible version of the film's star. This means that longtime actor Tom Cruise is set to be immortalized in Funko Pop form.
Announced at the 2017 New York City Toy Fair, 'The Mummy' Funko Pops will include three figurines: The Mummy, Ahmenet and Nick Morton. The Nick Morton Funko Pop will resemble Cruise's character in the movie, complete with a tool belt, gloves and other accessories.The new figurine will be the first time Cruise has been given a Funko Pop makeover, making the item a true collectible.
The popularity of Funko Pops demonstrates how brands can create collectible items for movies that are geared more towards adults instead of children.
What's Driving This Trend
- Adult Collectible Figurines
- Creating collectible items for movies that target adult audiences can generate a new trend in the toy industry.
- Celebrity-inspired Collectibles
- Turning famous actors into figurines can create a new trend in the collectibles market.
- Movie Merchandise for Adults
- Developing movie merchandise that appeals to adult audiences can become a growing trend.
Who This Affects Most
- Toy Industry
- The toy industry can take advantage of the trend of creating adult collectible figurines based on movies.
- Collectibles Market
- The collectibles market can explore the opportunity of producing figurines inspired by famous actors.
- Movie Merchandise Industry
- The movie merchandise industry can tap into the demand for adult-oriented collectibles based on popular films.
