The Life The Times ad campaign features a split screen image that juxtaposes two different eras. The purpose of this is to illustrate its tag line, "The definitive Diamond Jubilee coverage. From the newspaper that has witness it all." By showing the queen in the beginning of her reign and then an impressive 50 years later, the print ads beautifully and succinctly illustrate not only their exclusive content, but also her admirable rule.
Conceived and executed by CHI&Partners, an ad agency based in London, United Kingdom, The Life The Times ad campaign was art directed by Alexei Berwitz with creative direction by Jon Burley. Retouched by Rob Swainson and Dave Turfitt, the images are stunningly seamless. This pays tribute to the queen's strife-free time on the throne in a simple way.