The Laneige Water Sleeping Mask is a cult-favorite product that's now better than ever thanks to a new and imrpvoed formula that contains two new ingredients, plus packaging with reduced plastic.
The new overnight mask hydrates and brightens better than before thanks to a probiotic-derived complex (with lactobacillus ferment lysate derived from 23.8 billion green tea probiotics and trehalose) as well as super-hydrating squalane extracted from sugar cane. This hydrating overnight gel skincare mask boasts a seven-free formula that excludes animal ingredients, mineral oil, synthetic ingredients and others.
The rapidly absorbing Laneige Water Sleeping Mask with squalane is ideal for normal to dry skin and it is best applied after face cream to deliver visible results by the morning.
Key Themes Behind This Trend
- Probiotic-derived Complex in Skincare
- Businesses in the beauty and skincare industry can explore incorporating probiotic-derived complexes like lactobacillus ferment lysate into their products to offer better hydrating and brightening effects.
- Squalane as a Super-hydrating Ingredient
- Incorporating squalane, a super-hydrating ingredient extracted from sugar cane, into skincare products can offer businesses in the beauty industry competitive advantage with effective hydration solutions.
- Reducing Plastic Packaging
- Businesses across all industries can take inspiration from Laneige's efforts to reduce plastic packaging and explore adopting more sustainable and eco-friendly packaging alternatives.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can incorporate new hydrating and brightening ingredients in their products while reducing plastic packaging to offer sustainable solutions to consumers.
- Sustainability
- Businesses in sustainability can explore innovative packaging solutions similar to Laneige's efforts to reduce plastic consumption and contribute to a more sustainable future.
- Manufacturing
- Companies involved in manufacturing can explore innovative ways of reducing plastic consumption in their packaging through eco-friendly and sustainable materials, similar to Laneige's efforts to reduce plastic in their packaging.
