The Knit Cafe campaign invites people to stay warm and cozy this winter season in Toronto, Canada. Not only in the comfortable confines of the coffeeshop itself, but also outside thanks to the people's own creative craftiness. Essentially, this safe haven allows people to knit sweaters, socks and more while sipping on hot drinks and chatting with good friends.
Conceived and executed by Toronto-based ad agency MacLaren McCann, The Knit Cafe campaign relies on the craft it is promoting. With typography fashioned out of yarn, the soft-looking print ads are as heartwarming as the material itself. For instance, one reads, "All your clothes warm your body. Some warm your soul."
The Knit Cafe campaign was art directed by Troy McGuinness and shot by photographer Tom Feiler.