The Get Bent Chair

 - Jul 24, 2006   Updated: Jun 15 2011
References: & gushmagazine
The Get Bent Chair, designed by Alexandre Berthiaume, is made from a single piece of aluminum bent in such a way to form a usable chair. The chair has a coating on top that is available in 186 different colours and finishes (matte and glossy). Considering that these chairs are $2 400 each you might want to inspect them in person before ordering a dining room set.

Implications - Consumers are always looking for items that will differentiate themselves from their peers. This is due largely to social conditioning whereby consumers value the exclusive rather than the readily available. Corporations that are able to integrate unique design elements into their products will prosper more so than their easily-replicable competitors.