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"The Gargoyle" Burning Flesh Ad

Using a viral campaign to promote a book, in this case, The Gargoyle by Andrew Davidson, is still pretty rare.

This very graphic and unsettling video is not for the squeamish. The Gargoyle is about a man who suffers unspeakable burns during a car wreck. The video describes, in detail, what would happen if you put your hand, and then your face, on a glowing stove burner, and then pulled it away.

Can you smell it? Were you intrigued to read the book? Or just grossed out?