The future of commerce is changing at an accelerated rate and at a time when retailers have the opportunity to innovate, The Yes is introducing itself as a next-gen shopping platform. The platform leverages artificial intelligence so that an algorithm can be used to understand an individua's personal sense of style and shopping instincts. With machine learning and computer vision, The Yes creates highly personalized and intelligent shopping experiences that get increasingly better with time.
Like some simple dating apps, The Yes encourages users to act on instinct and make quick decisions by indicating either a "yes" or a "no" response. According to the new platform, "Unlike every other ecommerce site today, The Yes is adaptive, in session, which means as a shopper taps a Yes or No, the algorithm re-ranks products in real-time."
Image Credit: The Yes