'The Face of Beauty' Vogue Nippon Shoot by Jem Mitchell

 - Jul 1, 2010   Updated: Jun 20 2011
References: vogue.co.jp & fashiongonerogue
'The Face of Beauty,' Vogue Nippon's August issue editorial photographed by Jem Mitchell, features model Patricia van der Vliet in an ever-changing beauty shoot. Makeup artist Alex Box transforms the model from 'Material Girl' to 'California Girl' and back.

Click through the featured gallery to view the many faces of Dutch fashion model Patricia van der Vliet, who was also featured on 'Holland's Next Top Model.'

Implications - Shoots that chose to go in one particular direction can end up limiting themselves, as opposed to spreads that demonstrate a wide range of looks. Businesses that introduce imagery that covers a wide spectrum -- like this Vogue Nippon shoot -- can more effectively target varying consumers tastes.