Soft-Shell Expandable Suitcases

The Expandables by Away are Durable, Spacious & Water-Resistant

Away, known for its unbreakable hardside luggage designs, is now introducing The Expandables as a line of durable, water-resistant and extra-roomy rolling suitcases with soft shells. The hybrid luggage designs seem to offer the versatility of a duffel bag and all the portability of a classic rolling suitcase.

The nylon suitcases boast the ability to expand 1.75” and feature Away's signature organization system. As well as including an easy-to-access front pocket for essentials, the design of The Expandables includes left and right compartments that make it easy to separate different travel goods, as well as a compression pad to help people pack more.

Away's newest suitcases are available in a range of colors and styles, including The Expandable Carry-On and The Expandable Large, which provides even more storage space.

Soft-shell Luggage
Opportunity for companies to develop expandable luggage designs with soft shells for added versatility and durability.
Hybrid Luggage
Opportunity to create hybrid luggage designs that offer portability of a classic rolling suitcase and versatility of a duffel bag.
Integrated Compression Pads
Chance for manufacturers to integrate compression pads in their luggage designs to help people pack more.

Industries Being Reshaped

Luggage Industry
Luggage manufacturers can take advantage of the demand for soft-shell and hybrid luggage designs to innovate their product lines.
Travel Industry
Companies in the travel industry can partner with luggage manufacturers to offer expandable and durable soft-shell suitcases for customers.
E-commerce Industry
Opportunity for e-commerce companies to partner with luggage manufacturers to sell more versatile and durable soft-shell suitcases online.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 53%
Freshness 9%

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