The Edit April 2014 cover shoot may be inspired by the ubiquitous tracksuit, but as with every take on sports culture by the fashion industry, it has been given an exciting chic twist. It helps that designers have fully embraced the sports luxe look this year, making traditionally casual looks significantly more sophisticated and feminine.
Shot by photographer Nagi Sakai, The Edit April 2014 cover shoot stars Canadian model Jessica Stam. The blonde beauty was styled by Tracy Taylor. An accompanying interview reveals the veterans early days in the modelling industry, “[I lived] with five models in one room, bunk beds, no closet space and a doorman with a curfew.” She's certainly come a long way since then.
Why This Trend Is Growing
- Sports Luxe Fashion
- Disruptive innovation opportunities include merging athletic wear with high fashion to create sophisticated and feminine looks.
- Tracksuit-inspired Style
- Disruptive innovation opportunities lie in reinterpreting and reinventing tracksuits to make them more fashionable and chic.
- Modeling Industry Evolution
- Disruptive innovation opportunities can be found in transforming the traditional modeling industry by embracing diversity and experiences of models.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities exist in the fashion industry through the fusion of athletic and high fashion styles.
- Sportswear
- Disruptive innovation opportunities arise in the sportswear industry by incorporating more sophisticated and feminine elements into traditionally casual looks.
- Modeling
- Disruptive innovation opportunities emerge in the modeling industry by rethinking traditional models' living conditions and exploring diverse models' experiences.
