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Seth Godin's Innovative Launch for 'The Dip'

Ultra-popular marketing author Seth Godin recently announced a tour for his new book - The Dip - with a twist. Godin announced that in order to be able to go hear him speak you would have to buy five copies of his new book, or as he puts it "if you pay $50 to hear me speak, you get five books for free." Either way, it seems to be a good deal to get some personal time with a thinker of Godin's caliber. His reasoning behind the five books? He wants you to give them away. Godin thrives on the voluntary spreading of ideas, so this book deal makes perfect sense. Only a small number of cities have been announced thus far, including Philadelphia, Chicago and perhaps Phoenix, but he promises there are more to come.