I love this editorial Aaron K shot for Bullet Mag titled 'The Darkness is Calling Me,' mostly for the giant hair highlighted in pink light. The model's frizzed, crimped and teased hair gives her the look of a lioness, while the simple but chunky accessories she wears further highlight her flawless complexion.
Check out some other wild hair editorials below. All photos above appear with the kind permission of Aaron K.
Implications - Businesses that are able to transform a quality or trait that typically yields a negative reaction into something beautiful and unique will fare well amongst today's consumers. Consumers are often restless and reinventing a concept or aesthetic can provide relief in a variety of ways.