Creative agency The Clever House designed the packaging for 'Emil Dairy's' yogurts and the end result is both functional and convenient.
The agency created what it calls the 'V-Spoon' in designing the packaging for these yogurts. The V-Spoon is a piece of plastic that lies flat upon opening, and then can be transformed into a utensil that can be used to eat the snack. This enhanced functionality of what would otherwise be a plain yogurt snack ensures that consumers have a reason to purchase this brand over another. The V-Spoon is made from bioplastic which is biodegradable, so as not to harm the environment.
In designing this product, The Clever House was able to adequately change the direction for how yogurts tend to be packaged and offer a highly functional end result.