‘The Biggest Loser' Alum Promotes Scale Back Alabama
Marissa Brassfield — December 17, 2008 — Pop Culture
References: scalebackalabama & adrants
‘The Biggest Loser’ alum Roger Shultz is using his success on the hit reality show for good by promoting Scale Back Alabama. The state-wide program seeks to shrink Southern waistlines to the tune of 10 pounds in 10 weeks.
Scale Back Alabama is an annual program that begins on January 1 of each year. Roger Shultz, a finalist on ‘The Biggest Loser,’ is hoping that his televised weight-loss journey will help inspire others to step forward and lose weight in 2009.
Although Shultz was chosen as the runner-up, he broke the record for the most weight lost on ‘The Biggest Loser’ campus with a staggering 151-pound drop. Since the show, Shultz has become a motivational speaker who advocates healthy eating and exercise throughout Alabama. He’s a perfect person to be the face of Scale Back Alabama.
Scale Back Alabama is an annual program that begins on January 1 of each year. Roger Shultz, a finalist on ‘The Biggest Loser,’ is hoping that his televised weight-loss journey will help inspire others to step forward and lose weight in 2009.
Although Shultz was chosen as the runner-up, he broke the record for the most weight lost on ‘The Biggest Loser’ campus with a staggering 151-pound drop. Since the show, Shultz has become a motivational speaker who advocates healthy eating and exercise throughout Alabama. He’s a perfect person to be the face of Scale Back Alabama.
Trend Themes
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State-wide Wellness Programs — States implementing wellness programs to promote healthy lifestyles and combat obesity.
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Celebrity Endorsement for Health Campaigns — Using famous personalities to promote healthy habits and increase participation in wellness initiatives.
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Short-term Weight Loss Challenges — Short-term weight loss challenges offering support and tracking for participants to achieve health goals.
Industry Implications
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Healthcare Industry — Opportunities for healthcare providers to collaborate with state governments in implementing wellness programs.
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Fitness Industry — Gyms and fitness centers can partner with state programs to offer support and resources to participants.
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Celebrity and Personal Branding Industry — Opportunities for personal trainers and wellness coaches to partner with high-profile individuals in promoting healthy lifestyles.
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