'The Beetroot' by Rude Health is a vegetable-based snack that offers a healthy alternative to sugary granola bars. In recent years, many consumers have begun replacing traditional snacks with better-for-you alternatives. This fruit and vegetable bar provides a healthier option for on-the-go snacking.
The Beetroot is a healthy snack bar made from a combination of nuts, seeds, beetroot and healthy fruits, making it an excellent source of fiber. The use of only healthy ingredients, means the snack is free from dairy, wheat, refined sugars, added salt and gluten. The bar is also kosher and vegetarian-friendly, making it ideal for consumers with dietary restrictions.
The Beetroot is designed to appeal to consumers looking for a healthier way to refuel on the go.
What's Driving This Trend
- Vegetable-based Snacking
- Healthy snacking options can be created by combining vegetables and fruits in snack bars.
- Free-from Snacking
- Snack bars that are free from dairy, wheat, refined sugars, added salt and gluten can be a disruptive innovation opportunity for the health-conscious consumer.
- Dietary-restriction-friendly Snacking
- Snack bars that are kosher and vegetarian-friendly provide a healthier option for consumers with dietary restrictions.
Who This Affects Most
- Health Food Industry
- The health food industry can tap into the trend of vegetable-based snacking to cater to consumers looking for healthier snack options.
- Free-from Industry
- The free-from industry has an opportunity to create snack bars that are free from dairy, wheat, refined sugars, added salt and gluten to cater to health-conscious individuals.
- Vegetarian and Kosher Industry
- The vegetarian and kosher industry can cater to consumers with dietary restrictions by creating snack bars that are both vegetarian and kosher-friendly.
