'The Beast' is a high-performance electric bike designed for cross country use. Fitted with the most advanced materials and components, 'The Beast' is the first bike to use Formula 1 car materials.
The bike has a top speed of 40mph, with its on-board Tenergy Polymer Li-Ion cells giving extra mileage on a single charge. Bearing a great outlook and sophisticated features, 'The Beast' could be the most desirable off-road bike for the new generation.
Implications - Businesses who are quick to abandon the saying "if it isn't broke, don't fix it," will find success as the popularity of reinvented products continues to grow. Whether you revamp a bicycle, a backpack or something as simple as cutlery, consumers are likely to gravitate toward the newest, most functional goods.