In order to celebrate the 30th anniversary of the 1989 'Batman' film, LEGO has created a replica of the Batmobile from the movie. LEGO's replica Batmobile contains 3,300 individual pieces and it is 23-inches in length. The Batmobile also features Batman designs on the wheels of the car. The set comes with a Batman figure as well as a Joker and Vicki Vale figure.
LEGO priced its Batmobile replica at $250 USD, and it will be available in stores, and on the LEGO website, beginning November 29th. The company will also have a promotion where those who purchase the set between November 29th and December 5th will also receive a smaller Batmobile figure.
Image Credit: LEGO
What's Driving This Trend
- Superhero-themed Replicas
- Opportunity to create a line of other superhero-themed replica items using LEGO, opening up the market for collector items.
- Limited Edition Collections
- Opportunity to create similar limited edition collections of iconic movie vehicles and characters by partnering with different toy manufacturers.
- Cross-marketing Opportunities
- Opportunity to create cross-marketing opportunities with movies, comic books, and other toys as LEGO did with the Batman movie franchise.
Who This Affects Most
- Toy and Collectibles Industry
- Produce more superhero-themed cars, equipment, and figurines to add to merchandise collections as well as limited edition lines to target collectors.
- Movie and Entertainment Industry
- Licensing out products to produce collectibles and popular merchandise, bringing in additional revenue streams.
- Automotive Industry
- Partnering with toy manufacturers to produce different types of car replicas that could become collector items.
