The 1916 Company has opened a new 5,800-square-foot showroom in Manhattan Beach, marking the brand's first location in the area and its 25th location globally. The 1916 Company Manhattan Beach sits inside Manhattan Village and brings together five Swiss watch brands alongside an expanded fine jewelry selection, including three brands new to the company's lineup.
A 1,350-square-foot Rolex area centers the showroom, with the West Coast debut of the '1916 Collector's Lounge' offering Rolex Certified Pre-Owned watches in a casual setting. The space also includes a dedicated 'High Horology' area, featuring De Bethune alongside rotating presentations by independent watchmakers.
The 1916 Company shows how multi-brand showrooms can foster collector communities through combining certified pre-owned programs with independent watchmaking discovery areas.
Image Credit: The 1916 Company
What's Driving This Trend
- Multi-brand Luxury Hubs
- Consolidation of complementary premium brands under one roof creates opportunities for integrated retail ecosystems that blur lines between single-brand exclusivity and curated marketplaces.
- Certified Pre-owned Integration
- Introducing certified pre-owned offerings alongside new inventory signals potential for authenticated secondary markets to become primary revenue streams within flagship environments.
- Collector Community Experiences
- Curated lounges and rotating independent-maker presentations point to experiential spaces that transform transactional visits into ongoing membership-style engagement models.
Who This Affects Most
- Luxury Retail
- Premium retailers are positioned to benefit from combining multi-brand assortments and experiential zones that shift value from product scarcity to curated discovery.
- Watchmaking and Microbrands
- Independent watchmakers and microbrands may find new demand pathways through showroom rotations and high-horology showcases that elevate niche craftsmanship to global audiences.
- Shopping Center and Real Estate
- Mall and mixed-use landlords could see differentiated tenancy models emerge as experiential luxury showrooms redefine leasing strategies toward destination retail concepts.
