It can be hard to choose a single store when registering for a wedding, but the Thankful Registry eliminates that problem of indecisiveness. Instead of chaining couples to the products of one retailer, it allows them to choose anything available online. Carefully curated to ensure they receive exactly what they want, the Thankful Registry lets them get creative in the process.
Envisioned by Kathy Cheng, a copywriter for Smart Design, the Thankful Registry has bloomed into a stylish alternative to tired big box retailers such as Target, Bed, Bath & Beyond and more. Working with co-founder and operations expert Lissette Sotelo, Cheng created a website that embodies the spirit of the special occasion. Beautifully customizable, the Thankful Registry was designed by Crush+Lovely, an interactive firm based in New York.
What's Driving This Trend
- All-encompassing Registries
- Disruptive innovation opportunities include increasing personalization options and expanding to other celebratory occasions.
- Curated Online Marketplaces
- Disruptive innovation opportunities include creating a unique selling proposition, such as a focus on sustainable or locally-made products.
- Customized E-commerce
- Disruptive innovation opportunities include integrating augmented reality technology to give customers a better sense of the products they're adding to their registries.
Who This Affects Most
- Wedding Industry
- Disruptive innovation opportunities include developing specialized registries for destination weddings or elopements.
- E-commerce Industry
- Disruptive innovation opportunities include incorporating social media marketing to expand reach and have brides-to-be discover the website.
- Interior Design Industry
- Disruptive innovation opportunities include partnering with interior designers to offer special in-home consultations for couples using the online registry service.
