In tribute of the basketball star's ever-lasting legacy, Aimé Leon Dore designed a selection of apparel that it dubbed 'Thank You Mike.' In order to promote the series, as well as to remember Michael Jordan's days on the court, Aimé Leon Dore hosted a "three-on-three basketball tournament in Harlem."
This event led to a supremely candid editorial as well, which shows athletes in action while wearing the designs. The majority of the images are purely black and white, however a selection contrast these in color -- with bright hues of red standing out the most. The Thank You Mike apparel consists of jersey-style tanks, tees, hoodies and a windbreaker -- each marked with minimalist graphics.
Key Themes Behind This Trend
- Athlete Tribute Apparel
- Opportunity to create apparel collections that pay homage to iconic athletes and their legacies.
- Sports-driven Events
- Potential to organize sports tournaments and events to promote apparel and engage with consumers.
- Contrasting Color Accents
- Trend of incorporating bold and contrasting colors to make apparel designs stand out.
Where This Applies
- Fashion Industry
- Fashion brands can develop tribute apparel lines to honor famous athletes and tap into their fan base.
- Sports Industry
- Opportunity for sports organizations to host basketball tournaments or events to promote apparel collaboration and engage fans.
- Graphic Design Industry
- Designers can explore creating minimalist and impactful graphics for athleisure apparel collections.
