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The Thai Society for the Prevention of Cruelty to Animals Campaign is Emotional

 - Sep 24, 2013
References: bbdo & adsoftheworld
Even if you don't have any pets, these print ads from the Thai Society for the Prevention of Cruelty to Animals will undoubtedly tug at your heart strings.

Featuring three different portraits of adorable canines, the campaign comes from agency BBDO Proximity in Thailand. The dogs all show some affects of abuse; one has a bruised eye while another has a fat lip. Although these are obvious signs of cruelty, they can be mistaken for natural marks on their skin or hair which is pointed out with the copy "Report before it looks so natural." The brilliance of the campaign is how it focuses on the dogs faces which instantly establishes a relationship with the viewer.

Suthisak Sucharittanonta is the Chief Creative Officer behind these ads.