These textured high-tops are the result of a collaboration between adidas and the American designer Rick Owens.
The collaboration brings with it a silhouette called the 'Mastodon Pro' that is clearly inspired by the edgy style that Rick Owens is known for. The textured high-tops come in a variety of muted colors including black, white, off-white, burgundy and a dark mauve. The shoes have a simplistic design that is enhanced by the textured surface of the shoes. The collaboration also brings adidas boots that are clearly inspired by the same punk style that Rick Owens embodies.
These shoes come at a high cost but for people who can afford them, they are an excellent novelty item to have.
Why This Trend Is Growing
- Textured High-tops
- Opportunity for retailers to explore collaborations with designers to create unique and edgy sneaker designs.
- Collaborative Silhouettes
- Opportunity for fashion brands to collaborate with designers to create new and exclusive shoe designs.
- Punk-inspired Sneakers
- Opportunity for sneaker brands to tap into the punk aesthetic by collaborating with influential designers.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to showcase and sell unique sneakers that are the result of collaborations between brands and designers.
- Footwear Design
- Opportunity for footwear designers to experiment with textures and collaborate with fashion brands to create innovative and edgy sneaker designs.
- Luxury Goods
- Opportunity for luxury brands to target high-end consumers with exclusive and limited-edition sneaker collections, offering a unique and novelty item.
