adidas works in collaboration with Song for Mute on a new variation of the Country OG sneaker model which is defined by its mohair material. The textural finish decorates the upper throughout the body and is contrasted by the suede accents of the shoe's base and the Three Stripes branding.
The colorway is quite neutral with a brown hue throughout the silhouette and contrast lies mostly in the textural aspect. The laces are compete in white and the interiors are lined with the same hue. The heel counter unit is made from patent leather materials to create a glossy touch. The SFTM Country OG sneaker is now available to shop for $140 a pair and can be purchased online. at adidas.
Image Credit: adidas
What's Driving This Trend
- Texture-based Design
- The use of mohair material in sneaker design presents a unique textural element that differentiates from traditional materials.
- Collaborative Fashion Lines
- Partnerships between major brands and niche designers create limited-edition products that cater to specific fashion-forward audiences.
- Material Hybridity
- Combining different materials such as mohair and suede offers innovative aesthetic and functional properties in footwear design.
Who This Affects Most
- Footwear
- The footwear industry is evolving with the introduction of mohair, adding new textures and luxury elements to everyday sneakers.
- Luxury Fashion
- Luxury brands are tapping into unconventional materials like mohair to create exclusive items that appeal to high-end consumers.
- E-commerce
- Online retail platforms benefit from exclusive collaborations and unique product drops that drive traffic and sales.
