This text wrapping paper from Urban Outfitters is overflowing with excitement in red, green and white, as well as a few swears. The excitable gift paper exclaims over and over: “You’re going to f*cking love this!” As rude as the unconventional Christmas wrapping paper may seem, it does seem to mean well and indicate that the gift-giver can’t wait for the recipient of this gift to open it up.
Another variety of the holiday gift wrap topped with a sassy seasonal message reads “merry xmas b*itches” in a font that looks as if it was hand-stitched on an ugly holiday sweater.
Hopefully if you were to unwrap these present you wouldn’t find yourself the subject of a holiday prank and the new owner of a lump of coal, or worse — a pair of boring old socks.
What's Driving This Trend
- Excitable Wrapping Paper
- This trend presents opportunities for companies to create unconventional and attention-grabbing gift wrap designs.
- Sassy Holiday Messages
- Companies can explore the use of cheeky and provocative slogans on holiday wrapping paper to appeal to a younger and edgier consumer base.
- Handcrafted Aesthetic
- There is potential for businesses to capitalize on the popularity of hand-stitched and DIY-inspired designs in the holiday wrapping paper market.
Who This Affects Most
- Retail
- The retail industry can create or feature excitable wrapping paper designs, appealing to customers who seek unique and bold packaging.
- E-commerce
- Online retailers can leverage sassy holiday messages in their gift wrap options to differentiate themselves and attract customers looking for unconventional choices.
- Arts and Crafts
- This industry can explore the demand for handcrafted and DIY-inspired aesthetic in holiday wrapping paper, offering unique and personalized options for consumers.
