Roy Rogers is celebrating the start of summer with a spicy new offering: Texas Pete Buffalo Chicken Tenders.
Though not everyone may want to indulge in some spicy food on a hot summer day, those who like their food with a bit of heat are sure to love the new Texas Pete Buffalo Chicken Tenders. This fiery offering consists of the brand’s original hand-breaded tenders smothered in Texas Pete hot sauce. Depending on your appetite, you can enjoy 3, 4, 8, or even 12 pieces. You can also enjoy the Texas Pete Buffalo Chicken Tenders on their own, or as part of a combo meal.
The new Texas Pete Buffalo Chicken Tenders are available from participating Roy Rogers locations nationwide for a limited-time through summer 2021.
Image Credit: Roy Rogers
What's Driving This Trend
- Spicy Food Trend
- Opportunity for restaurants and FMCG brands to introduce more spicy options to their menus and product lines.
- Limited-time Offer Trend
- Opportunity for businesses to create a sense of urgency and boost sales by offering limited-time menu items and products.
- Combination Meal Trend
- Opportunity for restaurants to upsell by offering combo meals and deals to customers.
Who This Affects Most
- Fast Food Industry
- Fast food chains can incorporate spicy options like Texas Pete Buffalo Chicken Tenders to their menus to attract customers who prefer spicy food.
- Sauce Industry
- Sauce brands can partner with restaurants to offer their products as part of limited-time offers and promotions.
- Frozen Food Industry
- Frozen food companies can add spicy chicken tenders to their product lines and market them as easy-to-prepare meals for customers who enjoy spicy food at home.
