Urine-Analyzing Postcards

'Testcard' Can Determine Whether or Not One Has a UTI

Testcard is the product of a small health and technology start-up that can can determine whether or not an individual has a urinary tract infection.

The card is equipped with four pull-out tabs -- each tab, containing three small pads and a QR code. Users simply urinate on the card or dip the card in urine and wait to see if the three small pads change color. If a color change is witnessed, users can log into the accompanied app and scan the QR code with a smartphone. After a brief 20 seconds, the app will be able to relay the analyzed data back to the user, confirming whether or not the individual has a UTI.

Personal Urine Analysis
There is an opportunity to disrupt the personal health market by creating other low-cost, easy-to-use urine analysis products.
App-integrated Diagnostics
Other health diagnostic services can integrate with an app to offer quick analysis and interpretation of user-collected data.
Smartphone-enabled Testing
Using a smartphone's camera or other features, there is potential to create other diagnostic tests that can be analyze and interpret data using a smartphone app.

Industries Being Reshaped

Healthcare
Innovations in personal diagnostic testing could greatly improve efficiency and accessibility in clinical healthcare settings.
Consumer Electronics
Smartphone-enabled testing expands the potential for the use of smartphone technology in other industries and settings beyond diagnostics.
Education
There is an opportunity to create educational tools and resources that help users better understand what their collected data means for their overall health and wellbeing.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 42%
Freshness 8%

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