Google recently improved its ability to service marketers, which included launching new tools and updating the Test My Site tool. The Test My Site tool is used to allow websites to monitor speeds, and it also provides tips to improve business websites, like including one-step checkouts or adding push notifications. The tips can also be customized in order to provide actionable suggestions for marketers. Google also indicates that performance information can help businesses, and Google states that reducing 0.1 seconds of loading time improve a conversion rate by a maximum of 8%.
Overall Google’s efforts will help marketers provide better customer experience, making it more convenient to buy products online. The improvements can also help companies optimize online selling, as social distancing orders may affect in-person retail sales.
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