'Magellan' wants to make it easier to explore the great outdoors with its new 3D terrain maps for automotive and power sport vehicles. The off-road navigation maps will cover all of Canada and the US, meaning you will never again have to fear getting lost on the backroads.
The software package for off-road navigation will feature detailed tail maps with contour elevation lines and 3D terrain markers. There will also be markings for crowd-sourced trails, service roads, picturesque byways and third party trail guides. For more practical purposes, the 3D terrain maps will also indicate the location of lodging, gas, food and other necessities. There is even a social element to the Magellan software that will allow you to share pictures and discuss some of your favorite routes with other off-road and outdoor enthusiasts.
What's Driving This Trend
- Off-road Navigation
- Opportunities for off-road vehicle manufacturers to integrate this software into their products
- 3D Terrain Maps
- Potential for the development of virtual reality simulations for off-road enthusiasts
- Crowd-sourced Maps
- Opportunities for app and software developers to create similar platforms for other outdoor activities like hiking and camping
Who This Affects Most
- Automotive
- Integrating the Magellan software into new vehicles or offering it as an aftermarket add-on
- Power Sports
- Potential to create new offerings for off-road vehicle rental and tour companies
- Technology
- Developing drone technology that can map and update off-road trails in real-time for more accurate crowd-sourced maps
