The 'Terra' is a new hard-sided cooler from Taiga, which is the first of a series of products that the brand intends to launch—spotlighting natural materials that are more eco-friendly than traditional designs.
Despite its use of hemp-based polymer, the Terra is said to provide the same level of durability that typical plastics offer, making it a great investment for anyone who enjoys spending time outdoors and understands the importance of sustainable design in today's world.
Taiga's Founder, John Hohenshelt, spoke to the launch of the Terra cooler, stating "We are breaking down the boundaries of how to engineer a rugged, high-performance cooler that doesn’t negatively impact the environment we often place our coolers in, from surf to turf and everywhere in between."
Image Credit: Taiga
What's Driving This Trend
- Sustainable Coolers
- Creating hard-sided coolers from eco-friendly materials such as hemp-based polymers creates an opportunity for disruptive innovation in the outdoor gear industry.
- Natural Material Products
- Creating a series of natural material products offers opportunities for new eco-friendly products across multiple industries.
- Eco Investment
- Investing in eco-friendly products such as the Terra cooler provides an opportunity for individuals to make a positive environmental impact.
Who This Affects Most
- Outdoor Gear
- Creating sustainable coolers presents an opportunity for disrupting the traditional plastic-based design of coolers in the outdoor gear industry.
- Consumer Products
- Developing a series of eco-friendly natural products can disrupt traditional product offerings throughout the consumer products industry.
- Sustainability
- Investing in and shifting toward sustainable products and materials presents opportunities for innovative and environmentally-conscious companies across multiple industries.
