Arnold Schwarzenegger's T-800 Terminator Robots - the cultural icon of robots for the 20th Century will be sold at auction. The chrome plated endoskeleton from the opening scene of Terminator 2 is estimated to sell at auction for $100,000 while the fleshed out model from Terminator 3 finale will be estimated to bring up to $80,000.
Implications - Pop cultural phenomenons will stand the test of decades, remaining relevant throughout. The method of which they become this way is a mystery to consumers, and is likely due to the creation of a cultural connection based on innovation and emotion. Brands can achieve this through careful consideration of a target demographic as well as a truly unique product.
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