Tennent's Lager is a beer brand that decided to take a different route for this year's Father's Day.
Rather than focusing on stereotypical items or novelty "dad-related" products, the brand chose instead to provide flavorful gift packs for fathers. The packs came with Tennent's Lager, and also with steak pies that are infused with the same beer. The Father's Day gift packs were limited edition, increasing their demand and ensuring that they remained as somewhat of a novelty item. The brand offers other specialty packs throughout the year, all of which are themed after a various holiday or special occasion.
By taking a more unique approach in tackling sales for this special day, Tennent's Lager is able to stand out from other brands that are offering less personal items.