Temps des Reves Uses Stunning Photographic Imagery for its Patterns

 - Jun 8, 2011
References: tempsdesreves & blog.urbanoutfitters
If you've been looking for that perfect, one-of-a-kind scarf to finish off an outfit, the beautiful silk creations from Temps des Reves are definitely made for you. Adrian Mesko, a photographer from Sydney, has integrated his love for art and fashion together in this scarf collection.

Using the photographs from his travels around the world while working for big names like Vogue and Style Men, Mesko replaces patterns with images for Temps des Reves. The stunning photos include everything from amusement park rides to store front windows. The result is an enigmatic, yet graceful mesh of colors on top of your head.

You definitely won't find any run-of-the-mill scarves from Temps des Reves; with personals photos from a fashion photographer, the couture combinations you can make are bound to be endless.

Implications - In a society that is obsessed with the concept of personal style, companies or brands that create items so unique that they would have trouble finding it anywhere else have the upper-hand among consumers who strive on differentiating themselves. By providing them with an option to avoid looking like everyone else, brands earn valuable and loyal consumers.