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The Template Ruler Shows How Easily the Apple Logo is Reproduced

 - Jul 5, 2013
References: studio-homunculus
The Apple computer logo Template Ruler by Joong Han Lee’s Studio Homunculus takes design inspiration from children’s shape rulers that help kids accurately draw different kinds of shapes. This Apple Template Ruler was created to physically illustrate how easy it is for businesses, companies and people to reproduce the iconic Apple logo.

Made from precision-cut green acrylic sheets, this Template Ruler solely features a traceable Apple logo at several different size increments. Seamlessly identical to the real Apple logo, users of this ruler can simply take a pen or a pencil, trace the inside of the different-sized Apple logos onto multiple surfaces and turn anything into an iProduct. The purpose of Studio Homunculus’ Template Ruler is to show that the many copyright and legal battles related to the Apple’s packaging are evidently related to the company’s simplistic logo design.