Popular British network the BBC has created an all-new personalized way for viewers to enjoy its television programming called Visual Perception Media. The service allows the viewer's personal preferences dictate the type of content they seeduring their favorite shows based off of data collected from an accompanying app.
The Visual Perception Media project allows consumers to have a say in the type of content they hear throughout their favorite shows. The service comes with an app that features personality-based surveys that collect data to offer aspects of the feature geared towards the viewer. This could mean different music in the background, longer or shorter scenes or different character perspectives.
While the Visual Perception Media feature is currently exclusively geared towards music, the concept could easily be applied to a variety of other media aspects to create a more customized experience for viewers.