Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Tele2 Giant Phone Lets Passersby Ring Free of Charge

 - Dec 15, 2010
References: tele2 & adsoftheworld
The Tele2 Giant Phone was born from an idea to merge fixed telephones with the Internet. This playful publicity stunt brought three oversized ringers into three different Swedish cities, enabling passersby to use them to call friends free of charge.

Proving to the public just how easy it is to use, each Tele2 Giant Phone booth surely rounded up some calling converts. The Forsman & Bodenfors campaign also took on another teasing twist, telephoning the public from the Tele2 Giant Phone and awarding the answerer a prize.