Inhae is the creator of these cute little â€œMilk Toofâ€ comics. How does one think of something so warm and fuzzy? Inhae says, â€œOne day a Milk Toof knocked on my door and said â€œHello."
The particular comic pictured above documents two Toofy friends getting a clean bath together. After looking at a few of these â€œMilk Toofâ€ comics, you'll start to believe clouds are made of cotton candy and unicorns just may exist.
Implications - Consumers are likely to invest in the products with which they are able to share a personal or individual connection. Products with endearing or personable qualities are likely to achieve this.