Teen werewolves are not a joke, or a spin on the Michael J. Fox movie. These wolf packs are actual high school cliques.
Most likely due to the fact that werewolves are popping up in movies again, these teen werewolves--what school counselors are calling "an extreme expression"--comprise students who wear contacts, fangs and tails. The need to fit in has always been around in high schools, but these extremists sure do stand out.
Implications - The power of television and film franchises among youth is never to be underestimated. Businesses can appeal to a target market of young buyers by creating products that are aimed at similar interests found in popular series'.