Teen werewolves are not a joke, or a spin on the Michael J. Fox movie. These wolf packs are actual high school cliques.
Most likely due to the fact that werewolves are popping up in movies again, these teen werewolves--what school counselors are calling "an extreme expression"--comprise students who wear contacts, fangs and tails. The need to fit in has always been around in high schools, but these extremists sure do stand out.
Implications - The power of television and film franchises among youth is never to be underestimated. Businesses can appeal to a target market of young buyers by creating products that are aimed at similar interests found in popular series'.
What's Driving This Trend
- Pop Culture-inspired Cliques
- Businesses can create products that target young buyers by appealing to popular series influencing cliques in high schools.
- Extreme Self-expression
- Opportunities arise for businesses to create products and services that cater to individuals with unique and unconventional preferences and lifestyles.
- Alternative Identity Groups
- There is an opportunity for businesses to create products and services that cater to the needs and interests of unconventional teenage identity groups.
Who This Affects Most
- Clothing and Apparel
- Clothing and apparel brands can create products that cater to the dress-up needs of the teenage werewolf community.
- Entertainment
- Entertainment brands can leverage the popularity of teenage werewolf franchises to create content that appeals to young buyers.
- Cosmetics
- Cosmetic brands can create werewolf-inspired makeup and accessories, tapping into the desire of these teenagers to express themselves in unique ways.
