Nike's and MMW's Collection Blends Technology and Fashion

 - May 29, 2018
References: news.nike & psfk
The intersection of technology and fashion is something Nike does well and its latest collaboration with MMW solidifies this message.

On June 12th the sportswear brand will be launching a unique tech-infused collection with the designer Matthew M Williams, who's famed for using "computational design to transform data into a new way of making patterns and manufacturing clothing." This particular line, which includes T-shirts, accessories and more, has been constructed with special thermoregulation and biomechanics technology to ensure that the wearer stays cooler for longer.

While tech-focused, design still remains at the forefront of this collection. In a press release, the designer said that "You [still] need human beings to figure out how to interpret data in a great way."

Image credit: Nike X MMW