Celestial Seasonings' line of organic wellness teas called TeaWell is expanding upon its four original flavors with four all-new blends. The new health-focused tea blends include varieties like Organic Green Tea with Grapefruit, Organic Moringa Lemon Ginger, energizing Organic Mint Guayusa with Vitamins B6 and B12, and Organic Hibiscus with Lime, which also includes Vitamin C.
TeaWell developed the Daily Wellness Core as a recipe that combines functional and great-tasting ingredients like ginseng for mental vitality, digestion-boosting dandelion, elderberry for immune support and antioxidant-rich green rooibos. While many people are interested in wellness teas but avoid them for their flavors, TeaWell was intentionally created to promote well-being in an enjoyable way.
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Why This Trend Is Growing
- Functional Wellness Teas
- Opportunity for creating more tea blends with functional ingredients that promote health benefits and improve flavor.
- Innovative Flavors
- Opportunity for exploring and producing unique, tasty tea blends with health benefits to attract more wellness-minded consumers.
- Vitamin-infused Teas
- Opportunity for developing new tea blends with added vitamins for boosting health benefits and expanding product lines.
Industries Being Reshaped
- Tea Manufacturing Industry
- Opportunity for tea manufacturers to create functional wellness teas and expand product lines to attract more health-conscious consumers.
- Health and Wellness Industry
- Opportunity for the health and wellness industry to promote functional wellness teas as part of a healthy lifestyle and recommend specific blends for various health needs.
- Functional Foods Industry
- Opportunity for the functional foods industry to develop and market tea blends with functional ingredients that promote specific health benefits.
