Open-Top SUVs

The Volkswagen T-Cross Breeze is a Spacious Turbocharged Convertible

The T-Cross Breeze auto by Volkswagen offers a cross-hybrid design that is simultaneously a spacious SUV coupled with the luxury open-concept design of a convertible. The open-top SUV is the first of its kind, offering consumers the best of both distinct auto styles in one streamlined design.

Convertibles are luxe and often sought-after autos, but they tend to be compact and tight on space since they usually only accommodate two passengers. The T-Cross offers much more space and width with the body of an SUV car simply with the car ceiling removed. Instead, the auto opts for a collapsible roof to give riders an open air driving experience perfect for warm and sunny weather conditions. Other features include a turbocharged engine, raised seats for an ideal drive viewing experience and a modern cockpit design.

Open-top Suvs
Auto manufacturers can explore opportunities to create more open-top SUV models that offer luxury and space.
Cross-hybrid Design
There is an opportunity for the auto industry to develop more cross-hybrid designs that combine the features of two or more popular car types.
Streamlined Designs
Auto manufacturers can create more streamlined designs that offer multiple features in one vehicle to appeal to consumers seeking convenience and luxury.

Industries Being Reshaped

Automotive
The automotive industry has an opportunity to develop more innovative car designs that cater to consumers' needs for luxury and practicality.
Convertible Cars
The convertible car industry can benefit from exploring more spacious car designs that cater to consumers' demands for luxury and space.
Luxury Suvs
The luxury SUV industry can benefit from developing more open-top SUV models that offer consumers both luxury and convenience in one vehicle.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 40%
Freshness 8%