Collaboration Waxed Canvas Outerwear

The Taylor Stitch Flatiron Jacket is Cozy Yet Contemporary

The Taylor Stitch Flatiron Jacket has been designed in collaboration with Holubar as a durable outerwear style that would provide wearers with a way to stay agile against the elements without losing sight of style.

The jacket is constructed with a dry waxed canvas shell that was created by Halley Stevensons in Scotland and is paired with a lamb wool lining on the lower half of the garment sourced from the Abraham Moon mill in England. This is further enhanced with down insulation and a removable hood that is lined with alpaca fleece.

The Taylor Stitch Flatiron Jacket is rounded out with storm flaps for enhanced protection from the elements and a number of deep pockets for holding essentials or warming the hands.

Durable Outerwear
Opportunity for innovative durable materials and versatile designs for the outerwear industry.
Sustainable Materials
Opportunity for sustainable materials and eco-friendly practices in the fashion industry.
Multi-functional Clothing
Opportunity for versatile, multi-functional clothing that can serve a variety of purposes and needs.

Industries Being Reshaped

Fashion
Opportunity for fashion brands to innovate in durable and eco-friendly materials for outerwear designs.
Textile
Opportunity for textile companies to provide sustainable materials and innovations, such as dry waxed canvas, to fashion brands.
Outdoor Gear
Opportunity for outdoor gear companies to collaborate with fashion brands in creating versatile, multi-functional clothing that can serve a variety of purposes.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 59%
Freshness 11%