Chicago-based artist Ellen Green has created these wicked tattooed gloves. All of them are custom-printed gloves etched with old-school sailor tattoos giving each of them a unique one-of-a-kind appearance.
The tattooed gloves show off many typical designs you would expect to see branded on a sailor's body. The tattoos include naked girls, skulls, crosses, daggers, birds, dragons and writing all done in an authentic looking sailor style.
Implications - Youth consumers have an appetite for the unconventional. These consumers are drawn to eccentric social archetypes throughout history such as ninjas or pirates. Companies looking to create a deeper connection with this demographic should create products and experiences that revolve around the lifestyle of these archetypes.
Key Themes Behind This Trend
- Custom-printed Gloves
- Opportunity for companies to offer custom-printed gloves with unique designs, catering to the desire for individuality and personal expression.
- Old-school Sailor Tattoos
- Companies can explore incorporating old-school sailor tattoo designs into their products, tapping into the nostalgia and timeless appeal of this traditional art style.
- Eccentric Social Archetypes
- Create products and experiences revolving around eccentric social archetypes like pirates or ninjas to engage and connect with the youth demographic seeking unconventional and unique experiences.
Where This Applies
- Fashion/apparel
- Fashion brands can explore incorporating custom-printed gloves with unique designs or incorporating old-school sailor tattoo elements into their apparel, attracting consumers looking for individuality and nostalgia.
- Accessories
- Accessory companies can offer custom-printed gloves as an unique accessory option for consumers seeking personal expression and a touch of unconventional style.
- Entertainment/experiential
- Create immersive experiences centered around eccentric social archetypes like pirate-themed immersive events or ninja-inspired escape rooms, catering to the desire for unique and unconventional experiences among the youth demographic.
