Traditional Folk-Inspired Spring Fashion

TATRAS' SS21 Capsule Update Retro Inspirations

TATRAS introduces its new collection designed for the Spring/Summer 2021 season, showing off the fashion designs in a lookbook that is shot in the desert. The photos display traditional folk-inspired apparel that take on a more contemporary approach.

The designs spotlight bold palettes, jacquard patterning, and graphic accents that bring forth the retro looks. The designs also take weather into account, ensuring that the pieces are ready for different climates using resistant textures. The evocative designs are influenced by the "energy of human connection and respect between individuals and their identities." Some of the details include cinched in detailing that add some depth and texture to jackets and pants. There are also some matching sets in bold color palettes to welcome the warmer season.

Image Credit: TATRAS

Retro-inspired Fashion
Opportunities for using traditional folk-inspired designs to create a more contemporary and edgy look.
Climate-ready Textures
Innovative materials and textures that offer resistance for different climates and environments.
Matching Sets & Bold Palettes
Creating a cohesive look with matching sets and vibrant color schemes that cater to the warmer seasons.

Sectors Adopting This

Fashion Industry
Incorporating traditional elements into modern fashion to create unique and appealing designs.
Textile Industry
Developing new textures and materials that offer resistance and durability in different climates and environments.
Retail Industry
Curating collections that cater to the warmer seasons, featuring matching sets and vibrant color schemes that reflect current fashion trends.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 10%
Freshness 9%