The Tate Tour on Twitter takes a modern approach to a traditional event. Instead of inviting guests to physically visit the London-based museum, the curators have decided to take the tour to them. In the comfort of their very own home, people will be able to view the Roy Lichtenstein exhibit.
Although locals can benefit from the Tate Tour on Twitter, it really targets those not in the city. This way, anyone around the world with a Twitter account can enjoy a cultured experience. Although the museum may not make any profits by providing this free 'tour,' it is a unique promotion in its own way.
Essentially, for 30 minutes, those tuned into the Tate Tour on Twitter will be privy to tweets revolving around the history and imagery of the pop artist.