Fashion-Forward Backup Batteries

The 'TASSEL' Power Bank Fits in with Modern Fashion Aesthetics

Technology like smartphones and backup batteries have become an essential part of the modern consumer lifestyle, which is seeing designers respond with new products like the 'TASSEL' power bank.

Developed as a conceptual accessory that fits in with your favorite accessories, the battery pack boasts a sleek design that only has four LEDs to indicate charge to keep the visual experience simple and clean. The device also features an integrated connector cable that is inspired by the tassels (hence the name) that you'll find on women's handbags to ensure it's never lost or forgotten.

The conceptual 'TASSEL' power bank is the design work of Hyunsoo Choi, Jeong Kim and Joongho Choi, and acknowledges the shift towards fashion-conscious technology to keep consumers connected without detracting from their style.

Fashion-forward Technology
Designing technology products that seamlessly integrate with fashion aesthetics.
Sleek and Minimalist Design
Creating backup batteries with clean and simple visual experiences.
Fashion-inspired Accessories
Incorporating fashion elements, like tassels, into the design of power banks.

Industries Being Reshaped

Fashion Tech
The intersection of fashion and technology.
Consumer Electronics
The industry that produces and sells electronic devices for personal use.
Accessory Design
Creating fashionable accessories that complement modern lifestyles.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 12%
Freshness 8%

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