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Naturally Focused Household Products

Target Everspring Introduces Essentials with Clean Formulas

— April 22, 2019 — Eco
Target Everspring is a new brand of household essentials that introduces an affordable way for consumers to shop for a variety of everyday items that are made with clean formulas, biobased or recycled materials and natural fibers. Everspring introduces more than 70 household products, including everything from hand soaps and dish soap to cleaning wipes and all-purpose cleaners that can easily be identified with the Target Clean icon. This product standard was recently introduced by the retailer in March, showing the exclusion of certain chemicals like SLES, phthalates and others from product formulas.

Products from the only-at-Target Everspring brand are supported by colorful, easy-to-read labels and product claims that help consumers to quickly and easily identify the best—and safest—products for the needs of their home and family.
Trend Themes
1. Clean Formulas - Disruptive innovation opportunity: Develop and market household products with clean formulas that are safe for both consumers and the environment.
2. Biobased Materials - Disruptive innovation opportunity: Explore the use of biobased materials in the production of household essentials to create more sustainable and eco-friendly products.
3. Natural Fibers - Disruptive innovation opportunity: Incorporate natural fibers into the manufacturing of household items for increased biodegradability and reduced environmental impact.
Industry Implications
1. Household Essentials - Disruptive innovation opportunity: Create a line of household essentials that prioritize clean formulas and sustainable materials to attract eco-conscious consumers.
2. Retail - Disruptive innovation opportunity: Introduce a retail model that exclusively offers household products made with clean formulas and sustainable materials to cater to the growing demand for eco-friendly options.
3. Cleaning Products - Disruptive innovation opportunity: Develop innovative cleaning products that utilize natural fibers and biobased materials to provide effective cleaning solutions while minimizing environmental impact.
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