TapouT Cognitive Energy is a new sparkling 10-calorie beverage that provides a sustained energy boost, plus mental clarity and focus support. In crowd-pleasing flavors like Cherry Lemonade, Orange and Peach Mango, this canned beverage also packs antioxidants, natural caffeine and no sugar or artificial colors. This sparkling beverage offers a different way for active individuals to fine-tune their focus and energy when they need a boost.
Robert Nistico, Chief Executive Officer of Splash Beverage Group, says, “We believe the product will resonate well with today’s consumers looking for a healthier and more effective way to boost their performance, no matter what their game."
Notably, TapouT Cognitive Energy was developed with Drew Brees, the legendary NFL quarterback and TapouT investor, as well as performance-nutritionist Sanjeev Javia.
What's Driving This Trend
- Cognitive Beverages
- Opportunity for disruptive innovation in the beverage industry by introducing low-calorie, sparkling drinks that offer mental clarity and focus support.
- Sustained Energy Boost
- Opportunity for disruptive innovation in the energy drink market by creating beverages that provide sustained energy without artificial colors or sugar.
- Healthier Performance Drinks
- Opportunity for disruptive innovation in the fitness and sports nutrition industry by developing beverages that offer natural caffeine, antioxidants, and no sugar.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Introduce low-calorie, sparkling cognitive beverages that provide mental clarity and focus support.
- Energy Drink Market
- Disruptive innovation opportunity: Create energy drinks that offer sustained energy, no artificial colors, and no sugar to cater to health-conscious consumers.
- Fitness and Sports Nutrition Industry
- Disruptive innovation opportunity: Develop healthier performance drinks with natural caffeine, antioxidants, and no sugar for active individuals seeking a boost.
