Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,895 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,895 cutting edge ideas.

Optical Pun Office Supplies

Tape Dispenser by Duncan Shotton is a Playful Visual Homonym

— November 5, 2013 — Art & Design
This Tape Dispenser by Duncan Shotton is fundamentally quite a simple desktop accessory, consisting of a rotating roll for an adhesive ribbon, a protective case and a serrated blade for tearing off individual segments. It would have been easy to opt for a more utilitarian design, but the creator of this piece took a lighthearted approach instead.

The word "tape" can also be used to describe a cassette tape, and this is precisely what influenced the look of this office accessory. The iconic plastic casing of the audio item was expanded slightly to accommodate the integration of the broader inner spool. An opening in one corner of the Tape Dispenser by Duncan Shotton enables you to pull scotch tape out easily.
Trend Themes
1. Playful Office Accessories - The trend of incorporating playful and visually appealing designs into office accessories presents disruptive innovation opportunities for companies to create unique and engaging products.
2. Utilitarian Design Alternatives - The trend of moving away from traditional utilitarian designs in favor of more aesthetically pleasing and innovative alternatives opens up opportunities for companies to differentiate their products in the market.
3. Innovative Material Integration - The trend of integrating innovative materials into everyday office supplies, such as the use of cassette tape-inspired design in this tape dispenser, offers disruptive innovation opportunities to enhance functionality and visual appeal.
Industry Implications
1. Office Supplies - The office supplies industry can leverage the trend of incorporating playful and visually appealing designs to attract customers and create unique products.
2. Product Design - The product design industry can capitalize on the trend of moving away from utilitarian designs by creating aesthetically pleasing and innovative alternatives that stand out in the market.
3. Material Manufacturing - The material manufacturing industry can explore the trend of integrating innovative materials into everyday products, such as creating tape dispensers with cassette tape-inspired designs, to offer enhanced functionality and visual appeal.
2.4
Score
Popularity
Activity
Freshness