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Tallow Swimwear SS11 Collection is Functional and Fashionable

— December 23, 2010 — Fashion
There is something very captivating about the Tallow Swimwear SS11 look book that will surely draw girls to the label. I think it has much to do with the fact that the line is as practical as it is fashionable--and the proof is right here.

Designed by Ali Mandalis and Shannon Clynes, the Tallow Swimwear SS11 collection was shot by surf photographer Justin Crawford. Comprising bikinis, one-pieces and tees and shorts, the pieces in this collection are sure to be put on next summer's shopping list.
Trend Themes
1. Functional Fashion - Disruptive innovation opportunity: Create clothing that combines practical functionality with stylish design.
2. Surf-inspired Swimwear - Disruptive innovation opportunity: Develop swimwear that incorporates elements of surf culture for a unique and trendy aesthetic.
3. Photographic Lookbooks - Disruptive innovation opportunity: Utilize professional photography to showcase fashion collections in a visually captivating way.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion to create smart and interactive clothing.
2. Outdoor Sports - Disruptive innovation opportunity: Combine fashion and high-performance materials to design athletic apparel suitable for outdoor activities.
3. Photography - Disruptive innovation opportunity: Develop innovative solutions to enhance the quality and creativity of fashion photography.
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